Lonti Blog

Not Satisfied with Enterprise Software — We Built the Company We Always Wanted

Written by David Brown | February 20, 2025

Enterprise software is broken. It’s bloated, expensive, and often more about vendor lock-in than solving real problems. Worse, the way it’s built and sold only makes the problem worse—hidden pricing, no self-service options, and an overwhelming reliance on heavy customization. Over time, these customized implementations become so fragile and convoluted that companies are afraid to touch them, leading to stagnation, inefficiency, and long-term dependence on the vendor. Instead of accepting this as the norm, we built the kind of enterprise software company we always wanted to work for. Here’s why.

The Problem with Traditional Enterprise Software

  • Enterprise software is notorious for being bloated and overly complex—designed more for procurement checklists than real user needs.
  • Instead of making tools that are easy to implement, vendors create products that require expensive consulting, long implementation cycles, and constant maintenance.
  • Software should help businesses move faster, but enterprise software often does the opposite.

The Enterprise Sales Model Is Broken

No Transparent Pricing

Most enterprise software vendors hide their pricing behind “Contact Sales” buttons. You can’t just visit their website and see what it costs—you have to go through a lengthy sales process just to get a quote. Pricing feels like a negotiation, where the salesperson is gauging how much you’re willing to pay rather than offering a fair, transparent cost.

No Self-Service or Trials

Unlike consumer software, enterprise software rarely offers a free version or trial. Instead, you’re forced into a months-long sales process before even seeing if the software fits your needs.

Sales-Driven, Not Product-Driven

The goal isn’t to let users discover and fall in love with the product—it’s to push them through an enterprise sales funnel. Sales teams, not users, decide what’s best for the company.

Heavy-Handed Sales Tactics

Complex pricing models, forced upsells, and long-term contracts lock customers into commitments they can’t easily get out of. The result? Companies stay stuck with tools that no longer serve them, simply because switching is too expensive or painful.

The Customization Trap: How Enterprise Software Becomes Too Risky to Change

Sold as a Framework, Not a Product

Many enterprise solutions aren’t actually products—they’re frameworks requiring extensive customization to fit a company’s needs. This shifts the burden of building a functional system from the vendor to the customer.

Customization Leads to Fragility

At first, customization seems logical. Every business has unique needs, so tailoring a system makes sense. But over time, as requirements change and different developers modify the system, it evolves into an unpredictable, fragile mess.

The Fear of Change

Eventually, companies become so reliant on these customized implementations that they’re afraid to modify them. The original architects are gone, documentation is incomplete, and no one wants to break what "sort of works."

Innovation Stalls

Instead of continuously improving, companies get stuck maintaining a rigid, fragile system that no one understands.

Vendor Lock-In

Since the solution is now heavily customized on top of a vendor’s platform, migrating away becomes nearly impossible. The cost and risk of switching vendors are so high that companies feel trapped.

Our Vision: A Better Way to Build and Sell Enterprise Software

Transparent Pricing

You should know exactly what our software costs upfront—no games, no forced sales calls.

Self-Service First

You should be able to try the product before talking to a salesperson. Our sales team exists to help you, not pressure you. They’re there to answer questions and ensure the platform fits your needs—not to push a deal before you even know if the software works for you.

No Lock-In

Instead of forcing customers into long-term contracts, we focus on making our product so good that you’ll want to stay.

Configurable, Not Fragile

Our platform is designed to be highly configurable and suitable for complex enterprise requirements. With a low-code, API-first approach, applications remain modular, making it easy to integrate, extend, and adapt as business needs evolve. Simple visual workflows replace brittle, hardcoded logic, ensuring solutions remain easy to maintain and customize, even as requirements—and developers—change.

How This Philosophy Shaped Our Product Decisions

Low-Code, No Limits

Unlike platforms that sacrifice flexibility for simplicity, we built a low-code solution that gives developers speed without constraints.

API-First

Every feature we build is accessible via APIs, making integration seamless.

Scalability Without Complexity

Whether you're a small team or a large enterprise, you can start small and scale up when you're ready—without creating a maintenance nightmare.

Designed for Evolution

We focus on adaptability, ensuring that companies can evolve their use of the platform over time without being afraid to make changes.

Rethinking Enterprise Software

We were tired of enterprise software that was slow, frustrating, and designed to serve vendors instead of users. We built something different—software that’s powerful without the complexity, flexible without the fragility, and transparent without the sales gimmicks. This is the company we always wanted to work for. And we think it’s the kind of company enterprise software desperately needed. If this resonates with you, we’d love to show you what we’ve built.